Working together as one, RE/MAX On the Lake and RE/MAX Northwest is a forward-thinking brokerage,

but it’s not about us, it’s about our agents.

Average Growth
Yearly Deals
Years Experience
Niceness Factor

At RE/MAX On the Lake and RE/MAX Northwest, our mantra is simple: “Work Hard. Be Nice.” There are many challenging aspects of the real estate industry, and we feel strongly that these two rules can conquer any obstacle.

Improving the real estate experience requires more than just tech. It starts at the brokerage level. A brokerage that supports and guides agents positively impacts the agent and client experiences and attracts like-minded agents.

Our Purpose: We help independent business owners thrive by fostering entrepreneurial development.

How does your brokerage treat you?

It's about you, not us. What do you need to build your business? Don't get put into a box, we'll help you build a customized business that fits your style.
What might that look like? What do you need to get to the next level?


Technology makes our lives better, but only if it doesn't become a distraction.

Streamline Your Business

Our agents are efficient. They spend 6 hours a week less on the administrative side of their business.


There is no generic plan for succeeding in real estate.

Plan to Succeed

Our agents are smart. We help them build systemized, sustainable, and profitable business models.


Effective marketing can jumpstart your business, but only if done right.

Automated Marketing

Our agents are pragmatic. They develop marketing systems and implement with consistency.

What We Do

We Teach Solutions For Your Everyday Problems

  • Convenient ‘Open’ Office Locations
  • Work From Any Office Location
  • Dedicated Managing Broker Support
  • Automated Transaction Management
  • Proprietary Technology
  • Extensive Training
  • Monthly Strategy Meetings
  • Endless Collaboration and Support
  • Comprehensive Marketing Programs
  • Social Media Training and Marketing
  • In-house Attorney
We’ve developed a new brokerage model to help agents thrive in the new market. Built with cutting edge technology, transparent fees, and the largest national and international brand, RE/MAX Northwest is the new brokerage model for successful agents.

Our training program for experienced agents gives them a significant advantage over their peers. While most brokerages stop training once an agent no longer has transaction-related questions, we find that the perfect time to begin. With mastery of real estate accomplished, our agents are positioned for technology and efficiency mastery and ready to take their business to the next level.

Our agents have access to the best tools, training, and resources the industry has to offer. We built custom technology to address the slow pace of real estate innovation and help our agents utilize the latest marketing strategies that are yet to hit the real estate world.

Technology is an easy buzzword for brokerages to over-use. Everyone in the Northwest family is immersed in technology – the founder, managing brokers, staff. Tech training taught by tech experts; tech done right makes agents more efficient.

At OTL we teach real skills that make agents faster – from PDF manipulation to Docusign templates. We like technology; we’re eager to try new apps and we develop our own tech. We explore beyond the basic features, so we can help agents utilize the full power of available technology.

Agents learn new skills as soon as they join OTL, and as a result, their production increases significantly their first year. We work one-on-one to identify blind spots and perfect processes. With our monthly training classes, education is always available and new skills are just around the corner.

Whether your goal is to make more money or have more time, both are possible with efficiency improvements. Through one-on-one discussions, we learn about each agent’s systems and methods, and we identify areas for improvement.

When we consult one-on-one, we look at the whole picture – your priorities, style, habits, interests, skills. We design plans that embrace your strengths and improve on your weaknesses.

Agents must constantly balance their personal lives with their business lives, and sometimes the two collide. Our consulting addresses both – because when your personal life impacts your business, it’s important to find solutions quickly.

Our goal is not only for agents to save time but also to have more energy and focus. When agents learn to make their email less chaotic, they enjoy more their day. When agents time-block their calls, they feel less frazzled and more in control.

AtNorthwest, we’re an ambitious group, but we’re never in competition with each other. Agents constantly share ideas – whether it’s for mailers, sphere maintenance, or open houses. No egos, no clashes. (See motto: Work Hard. Be Nice.)

Every agent employs a variety of methods to develop and maintain their business: some host dinners, others participate in triathlete groups. OTL agents share their methods and come up with new ideas together. They share vendor referrals and offer open house opportunities.

Collaboration allows us to constantly improve. For example, when someone discovers an app that saves time, they share it. We learn from each other, and we all improve.

Sometimes the obstacles to getting that mailer out are as simple as finding the right envelopes. Our marketing department’s streamlined systems mean agents can delegate and get their marketing plans in motion. We eliminate the obstacles so you can focus on selling.

Who Should Join

We’re a cloud-based brokerage with mobile agents, and we recruit based on culture, ambition, and kindness.

Our profitability is tied to agent success not headcount, so we seek agents with growth potential. Our split structure is designed to help agents grow, no matter their production level. Whether you produce $2 million or $10 million – we’re invested in your growth.

If you join Northwest, your peers will be collaborative and goal-oriented. No private offices, no egos. We’re not out to be the big brokerage; we’re out to be a brokerage with great agents, and we recruit those who value and enrich our unique culture.

We envision a brokerage-agent relationship with more value. We built Northwest in a post-Zillow world and our values are not defined by traditions from another time. Our training is about saving agents time and helping them make more money. We teach skills that are immediately useful, and new agents increase productivity right away. Managing brokers are invested in each agent – from business plans, to marketing ROI, to lead generation. It’s pretty simple, really: we help agents.

Work Hard.

Do More Deals.

Be Nice.

Generate More Referrals

Be the future of real estate.

Time to be around other forward-thinking people.

Our Proven Process Produces Results


Extensive research and analysis helps us identify an agent’s strengths and weaknesses. We identify the greatest impact and start with small steps.


We work together to build a personalized plan to accomplish the agent’s goals. There are 100 ways to succeed, we just need to find the right fit.


Acting on a plan is always the biggest challenge for an agent. We work together to automate and systemize the plan to increase the success rate.


After implementation, we consistently evaluate and improve the plan, always seeking a more efficient and productive business.


What I love about RE/MAX On the Lake is the
focus on building a brokerage of high-performing
agents who are competitive, successful, and
driven to achieve more, yet are willing to
collaborate and share ideas to help each other
succeed. There are plenty of customers who
need help. Through agent collaboration and the
support of management, we not only are able to
grow our business, but also provide better service to our clients.
Maynard Wagner
Making the move to RE/MAX On the Lake is
hands down the best choice I’ve made for my
career. The RE/MAX OTL team continuously
offers innovative tools, ideas, and strategies
that keep pace with our changing industry,
have greatly improved my efficiency, and have
no doubt increased the amount of business
I’m able to do.
Sarah Smith
I tell everyone I can how thrilled I am to be working at RE/MAX On the Lake. Matt is a master at helping us be the best we can be. ROTL has a spirit of cohesiveness that touches staff and agents alike. Whether it’s handling a tricky transaction, managing my Gmail, or getting my CRM in line, Matt and his crew are there for me. After over 35 years as a Realtor®, I can tell you it doesn’t get any better than this.
Karen Eddinger
I joined Re/Max On the Lake in 2012 after being at 3 previous offices. It has been an excellent decision! The culture of cooperation and openness among the agents is amazing. It has been so valuable for my business and overall happiness. And everyone is so fun too! Matt and his team do everything they can to support your growth both professionally and personally. Since joining the office my business has doubled and I have better work life balance. I’m very happy at Re/Max On the Lake!
Jessica Livingston
In January 2013, I transferred my license from an independent brokerage to RE/MAX On the Lake in hopes of taking my real estate career to another level. It was the absolute right decision!!! In my first year at ROTL, I more than doubled my sales. In year 2, I doubled them again and am on track to do quite well in year 3.

The founder, Matt van Winkle, and his team provide everything he said they would from our initial meetings. His expertise and the brokerage assistance were exactly what I needed to elevate my career. I plan to stay with RE/MAX On the Lake for a long time – or at least until I win the lottery and head to Italy.

Matt Snell
As a new agent what I care about most is quality training and getting on a fast track that enables me to confidently help clients as soon as possible. RE/MAX On the Lake gives me all I want and beyond! I love the fact that the new agent training not only covers all aspects of real estate transactions, but also marketing, tech tools, professionalism, efficiency, ethics – all elements of being a great real estate agent.

I really appreciate the one-on-one time with Matt, Josie, and Jared analyzing pricing of a specific property, marketing ideas, chatting about how to handle difficult clients, legal issues and any questions in specific transactions. We also have a super active Facebook page where agents exchange resources and information – it is my go-to place for quick questions and open houses – I get answers in minutes! There are not enough great things to be said about RE/MAX On the Lake, it’s the best! I’m happy and proud to be part of the family.

Yang Xiao

We’re Here To Help Your Business Grow!

Through Creative Ideas, Innovation & Sheer Determination

Let’s Get Started!